Sony Goes Entry-Level With Vaio Fit Laptops

Sony Gets Fit

Sony is challenging the perception that its Vaio laptops are too expensive with its Fit and Fit E lines of Windows 8 PCs, which start at $549.

Think Sony's Vaio laptops are too expensive? The company is challenging that perception with its new Fit and Fit E lines of Windows 8 PCs, aimed at customers who want to "step up" from cheap laptops, but still pay as little as possible.

The Fit line prioritizes design with aluminum casings, while the Fit E is about as thin and light as possible. Both lines have two models: a 14-incher with 1,600 x 900 resolution, and a 15-inch with a full HD (1,920 x 1,080) display. 

The screens on the Fit include include color-enhancement technology for a better picture when playing games or watching movies, and its ClearAudio+ audio processing can provide a virtual surround-sound experience. Customers can choose between screens with or without touch.

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There are many configurations possible — from an Intel Core i3 CPU all the way up to Core i7 — as well as optional Nvidia graphics. Hybrid hard drives, which pair a small solid-state drive (SSD) with a large hard disk for fast performance, are available as an option.

The Fit 14 and 15 start at $649 and $699, respectively, while the Fit 14E and 15E cost $549 and $579.

Besides launching its Fit machines, Sony is also updating its Tap 20 all-in-one 20-inch mega-tablet with Intel Wireless Display (WiDi) tech, as well as the Sony Vaio Imagination Studio software. The Tap 20 costs $899.